Cult beauty brand, Lush, will be opening its first UK ‘naked’ shop this month following on from the success of similar stores in Berlin and Milan.
The brand, which is known for its commitment to natural ingredients, are on a mission to reduce plastic waste, especially single-use packaging.
Lush Naked will open on Market Street on Friday, 18th January and there will be not one skerrick of single-use plastic packaging in sight!
Already, ‘naked products’ such as Lush’s famous bath bombs take up almost 50% of the company’s core range.
However, in this new ‘naked’ concept store, traditionally packaged up items such as shampoo, conditioner, shower gels and so on will be available in innovative package-free forms.
This comes at a time where consumers are particularly aware of the impact of their shopping habits on the environment and are keen to take steps to reduce the amount of plastic going into landfills and ending up in our oceans.
Last year we were all shocked to discover that a ‘trash island’ THREE times the size of France was discovered in the Pacific ocean, highlighting the dire need to clean up our oceans and reduce single-use plastic.
Lush has a mission to eventually go completely plastic-free as product inventor Alessandro Commisso explains: “Reducing packaging is something Lush has been working on for many, many years. From the very first day over 20 years ago, our products were naked, but now we see a bigger movement against plastic and against waste. Alongside that, now we are able to fill up a whole shop with skincare, bodycare, hair care and bath bombs, while still providing that five star experience.”
(Image: Lush Naked Shower Gel)
So what can you expect from the naked store that is different? There will be innovated new concepts like naked shower gel and old favourites such as solid deodorant and cleansers. If you need a carry bag there will be a ethically-sourced swag, regenerative containers and knot wraps.
No packaging means there will be no list of ingredients on the package. To get around this delima, Lush will introduce the Lush Lens – an AI product recognition tool will serve you all the information you need straight to your smartphone.
Commisso explains: “This is the last step in our twenty year development of naked products, but it’s the first step in the development of what Lush could be twenty years from now. We’ve opened this up these spaces for debate, and we’re also inviting NGOs and activist groups that work on reducing waste and reducing plastic pollution into the store, so we hope that it’ll be an education for us and for our customers.”
Here’s hoping more stores around the country and the world take a leaf out of Lush’s book and work on reducing single-use plastic.