A Popular Trafford Centre Store's New Expansion Will Bring Over 170 New Brands

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Selfridges in the Trafford Centre has just launched part two of its new Beauty Hall transformation, with 170 brands now available across the store.

In April, Selfridges launched part one of their brand new beauty hall, doubling in size.

On Monday 23 July, Selfridges Trafford will unveil the second of three phased openings of its new Beauty Hall - featuring popular brands like Hourglass, Charlotte Tilbury, Jo Malone, Lancome, Tom Ford and more.

The store will also house the first Maison Christian Dior pavilion in the North West - a perfume pop-up that will include engraving, 1-to-1 consultations and gift sets with purchases.

Selfridges Trafford

When the transformation is completed in September, the new Beauty Hall will house a total of 170 brands, 80 new and 25 exclusive to Selfridges UK.

Vicki Chain, General Manager at Selfridges Trafford, said: "The transformation of our Beauty Hall began in May with opening of phase one and arrival of Anastasia Beverly Hills.

"Our customers are already huge fans of the new space and we look forward to offering them the full experience later this year, which will be a unique and unrivalled beauty offering in the North West."

The expansion is part of the store's masterplan, due to be completed in autumn 2018.

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