The More Chocolate You Eat The Better Your Love Life, Says Science

We knew it all along

Eating Chocolate

We've always been hardcore chocolate fans, so when we heard that it's been scientifically proven that the sweet stuff may actually be the key to a healthy love life, we couldn't wait to share the news!

I just wanted to get to get in touch about a story I thought you might like!

Bloom & Wild conducted a study into what causes the same release of chemicals that are produced when humans fall in love. The study was conducted by scientists at London Metropolitan University by measuring how the brain reacts to receiving certain gifts.

Here's what the researchers found...

  • Oxytocin is known as the ‘love hormone’ as it is produced when people are in a loving, happy relationship and also from sex. It also has anti-anxiety and stress reducing effects.
  • Research suggests that people in the first three stages of love reported higher oxytocin levels that last for around 6-12 months.
  • Based on this, Bloom & Wild worked with London Metropolitan University to conduct an experiment in order to find out if receiving gifts can recreate that ‘loving feeling’ at a chemical level
  • Researchers reported that subjects showed an average increase of 73pg/ml in the hormone oxytocin (in saliva) after receiving chocolate and 62pg/ml after receiving flowers, proving there are other ways to feel loved.

Good to know if you're a single pringle this Valentine's!

Here are the top five items scientifically proven to be better than sex...

1. Chocolate- If your partner buys a chocolatey treat it can give you the same feeling as a roll in the hay!

2. Flowers - Buying your partner or yourself flowers can also spark the same feeling as love, sex and relationships (the study revealed an increase of 62pg/ml in Oxytocin) and the best bit is that these are more likely to last longer.

3. Food - a study by Havas Worldwide revealed 57% of millenials think that food is better than sex!

4. Shopping- retail therapy is even more apparent, the idea of shopping as entertainment or a hobby is a relatively new one — and a lot of the way in which we think about buying products as a pleasurable experience is rooted in the history of retail. This is rooted to the industrial revolution where shopping became more of an event and entertainment. The neurologist David Linden, in his 2011 book The Compass Of Pleasure, explains that the experience of shopping triggers dopamine circuitry in the brain's mesolimbic pathway, which is a key part of how we experience entertainment and happiness.

5. Booking a holiday According to research 16% of Brits think that booking a holiday is better than sex, meaning everyone who has booked a holiday in the January sales will get that same euphoric feeling as sex itself!


Sara Gordon, VP of Brand & Design at www.bloomandwild.com says:

“When it comes to Valentine’s Day, we usually turn to our partners for love and affection. However, as our study reveals, we can create the same feeling in other ways. If you’re single this year, why not buy yourself some chocolate or flowers – or send some to another single friend! – to recreate that loving feeling. You don’t need to be in a relationship to feel (or spread) the love!”

The experiment showed that the feelings of euphoria associated with love can be replicated through gift giving, meaning all it takes is some chocolate and flowers to feel special this Valentine’s Day.

You can read the full report here.

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Written By

Amy

Loves eating cake and baking (skilled at the former, not so great at the latter.) Discovering the vibrant city that is Manchester one burrito at a time.Email: amy@lovin.com

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