The New Pink KitKat Choccie Bars Launch TODAY

A sweeter, berry flavoured twist

Kit Kat Ruby Newsfeed

Nestlé have announced a super exciting launch, which will send chocoholics crazy: KitKat is launching a Ruby chocolate version of its iconic four finger bar in the UK. 

The bar will retail at 85 pence and will be available from Tesco today.

We've had no problem enjoying dark, milk and white chocolate over the years, but what can we expect from this ruby chocolate?

As it’s made with Ruby cocoa beans, they have an intense berry taste without the addition of any flavour or colour.

Ruby chocolate was created by Swiss chocolatier Barry Callebaut, who spent over a decade developing the innovative flavour using specially selected cocoa beans. He announced it to the world in September 2017 - since then it has attracted huge interest from chocolate connoisseurs around the world.

KitKat made with Ruby chocolate was first introduced earlier this year in Japan and Korea. And now it's landed here in the UK. 

Following the UK launch, the product will be introduced in Europe and America. This should be an interesting one to try! 

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