Ladies, the bargain brand Primark have done it again. The infamous Estee Lauder Double Wear Foundation – which I for one am a huge fan of – may be in for some tough competition with it’s recent foundation launch.
I’ve been wearing Estee Lauder Double Wear foundation on and off for a number at years. I remember when it used to cost £28, but over the years, it’s creeped up. It now costs me £33.50 a bottle.
As someone who wears A LOT of foundation, this is not a cheap habit of mine.
But now Primark have come up with its own Double Wear dupe at just £5 – and beauty experts are loving it.
The Longwear Ultimate Matte foundation is part of Primark’s PS… Beauty range.
It comes in a wide range of shades too – perhaps not as many as the Estee Lauder iconic version, but hey, if I’m saving £28, I’ll make sure I find a shade that matches.
Has anyone tried this?
Image credit: Estee Lauder Instagram